A little over two years ago, Boomaroo Nurseries embarked on a bold plan to enhance our customer’s ordering experience.
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With a heritage of leadership in innovation and customer service, Boomaroo has partnered with key industry stakeholders and digital specialists to digitise our interaction with customers to offer a more efficient, convenient and data-rich ordering experience.
The solution was the creation of our custom-designed and coded online Boomaroo Grower Portal.
Hosted on our website, www.boomaroo.com, Boomaroo’s Grower Portal utilises the best in eCommerce practices and integrates them with our existing online resources such as our online product catalogue, as well as linking to AX – Boomarroo’s enterprise management system – to provide real-time access to a wide range of personalised grower information.
“The early engagement with industry stakeholders was critical in the development of the Grower Portal to ensure the interface was both user-friendly and actually answered our growers’ needs. We’re really excited to now be rolling this project out. We’ll also be watching closely for what further value the Portal can provide our customers into the future.”
Nick Jacometti, Boomaroo Director
At a time when the world adjusts to social distancing measures to slow the spread of COVID-19, Boomaroo’s Grower Portal offers contactless ordering, promoting remote access to critical information so growers can be where they need to be – on the farm.
“All of our customers are working hard to manage their way through the current COVID-19 pandemic to keep feeding the nation with top quality produce. The rollout of the Grower Portal is timely, providing our customers with 24 hour access to review their current and historical order programs, with the added benefit of offering growers paperless order processing and management. The Grower Portal is a fantastic addition to our overall business and an example of how Boomaroo looks to innovate and provide our customers with the best service a seedling provider can give.”
Steve Winter, Boomaroo Head of Sales
The Portal removes the complexity in placing sales orders and provides growers with a wealth of data to assist them in planning their growing programs. And, over time, this data builds to become an even more useful resource in informing planning decisions.
The Boomaroo Grower Portal offers a digital repository from past orders to current orders and wishlist items, as well as comprehensive record-keeping documents such as orders, invoices, order confirmations and delivery notes.
Here’s a wrap up of the ordering process and how easy and convenient it is to use:
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Over the coming weeks, our team of Territory Managers will be providing growers more detailed one-on-one introductions to the Grower Portal to illustrate how it can support your on-farm procurement of seedlings, management of orders and deliveries, and set up your personalised Portal login.
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